The en.dorse.me application will be launched in a couple of days and I think it’s important to emphasize that the current version is a Proof of Concept.
Up until know, en.dorse.me has been developed just by me, Jef, a Brussels based freelance Java and JavaScript developer and web entrepreneur (more info is on my site)
Current startup stage
For those of you, not familiar with the different stages of a startup, here’s a little cheatsheet:

Normally, the first time that a startup puts its application online is when moves it to private beta, which is an intermediate stage that precedes the normal beta stage. During this stage, a selected panel of users is asked to use and test the application. In this stage, users should be aware of the fact that once in a while, bugs may appear and they silently agree to send useful feedback to the creator.
For en.dorse.me, the Pre-Alpha stage is still a far away goal! The application that is (will be) online is just a proof of concept of an idea I had about two months ago.
Why this premature launch then?
Because I want to know what people think of this idea and this is what en.dorse.me is all about, in fact it’s an inverted catch22.

The best way for testing this app’s “viral feedback” concept is by using the app itself. I will be asking the social networks close to me and those not-so-close to me for feedback about en.dorse.me itself.
And if that turns out to be a success, …
I will be needing help
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The app needs to be completed therefore I will need extra Java and JavaScript developers
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The app needs to run on highly available and scalable servers, it should have unlimited resources and it should have load balancing and fail over. Therefore I will need people that are experienced in creating apps on Amazon’s EC2 platform.
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Lots of extra campaign icons and html templates have to be added to the pool of selectable resources, therefore, I will need graphic designers and web designers.
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I will need money, of course, there’s always the money to be able to cover all these expenses.
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And I will need buzz marketing and therefore, I count on all the Techcrunches of this world to start blogging and twittering about en.dorse.me.
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And finally, I will need a lawyer who will help creating the company and who will protect the company by attacking other lawyers and by defending it from attacks by other lawyers. Strange world we live in